Premise: Each week I provide my guests with 3-4 stories (below) and we will take 5-10 minutes discussing each story and how news, tactic or tip applies to the everyday content creator
STORY #1 AI-Generated Slogans for Google and Facebook Outperform Human Creations in New Survey
SOURCE: AdAge
https://adage.com/article/marketing-news-strategy/ai-generated-slogans-facebook-google-samsung-top-human-ones-survey/2501616
Question: Should we be testing podcast titles and descriptions the same way? What about YouTube video titles?
STORY #2
A golf channel known for “brilliantly dumb sporting adventures” is opening up its own IRL space
SOURCE: Tubefilter
https://www.tubefilter.com/2023/07/12/breezy-golf-lounge-doing-things-media-five-iron-new-york-city/
Another YouTube Channel has built a brand large enough to open a new Bar and Lounge! Similar to Dude Perfect opening a themed sports center, Breezy Golf is opening a “brilliantly dumb sporting adventure”
STORY #3
TikTok is coming to 3,000 Redbox kiosks across the U.S.
SOURCE: Tubefilter
https://www.tubefilter.com/2023/07/12/tiktok-redbox-partnership-videos-at-kiosks-crackle-connex/
“The machines participating in the partnership include about one-third of the 34,000 Redbox kiosks that are currently in operation. The featured TikToks will provide more context for the available rentals at each of those locations. The Hollywood Reporter cited the example of The Super Mario Bros. Movie: A prospective renter could check out the film’s TikTok presence before deciding to watch it for themselves.”
MY GUESTS TONIGHT:
Phil Better
https://philbetterinc.com
Maria Daniels
https://resetbusinessconsulting.com/
Wize El Jefe
https://realwizeproductions.com/
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