Elon Musk to Lure YouTube Stars, TikTok Slashes Sales Target, Spotify’s Video Podcast, MrBeast Goes to College
This is a very exciting episode with 3 great guests!
Tonight we discuss:
- Elon Musk tries to lure YouTube stars on to Twitter
- TikTok Slashes Ad Sales Budget by $2 Billion After Tech Downturn
- Spotify’s video podcast publishing tools expand to creators worldwide
- MrBeast partners with East Carolina University to train skilled workers for the creator economy
Wil “Wize” Otero
Real Wize Productions
Website: https://stuckinmymindpodcast.com/
LinkedIN: https://www.linkedin.com/in/wil-wize-otero-b8291bb2/
Ben Hadley
Founder of Auto Genius, Startup Growth Advisor, Even Ronnie James Dio called him the Man on the Silver Mountain
Website: https://www.autogenius.io/
LinkedIN: https://www.linkedin.com/in/benjamin-hadley/
Phil Better
Phil Better INC
Website: https://www.investinyourselfpod.com/
LinkedIN: https://www.linkedin.com/in/phil-lemieux/
Your Host: Jeff Revilla
Website: https://jeffrevilla.com
LinkedIN: https://www.linkedin.com/in/jeffrevilla/
Elon Musk tries to lure YouTube stars on to Twitter
SOURCE: https://www.theguardian.com/technology/2022/nov/06/elon-musk-tries-to-lure-youtube-stars-on-to-twitter
- Could we start to see a bidding war for talent?
- Blue Check verified could be able to upload 42 minutes of video
- When asked about compensating creators, Elon Musk said “We could beat the 55% cut of Advertising that YouTube Shares with creators
- Announcements were to be made in 2 weeks
- What does this mean for creators?
TIKTOK SLASHES AD SALES TARGET BY $2 BILLION AFTER TECH DOWNTURN
SOURCE: https://adage.com/article/digital-marketing-ad-tech-news/tiktok-slashes-ad-sales-target-2-billion-after-tech-downturn/2450021
- If larger brands are pulling out of the marketing, does this present a new opportunity for smaller podcasters/content creators?
- Is this a good time to promote as a content creator?
Spotify’s video podcast publishing tools expand to creators worldwide
SOURCE: https://techcrunch.com/2022/11/15/spotifys-video-podcast-publishing-tools-expand-to-creators-worldwide/
- Now launching in 180 markets worldwide.
- According to Podnews.net there are approximately 54,000 video podcast shows on RSS feeds. Compared to around 4,000,000 total podcasts
- Active podcasts are estimated around 1,000,000
- Spotify has 456 Million monthly users
- This is through the anchor app (will podcasters switch)
- This allows for background play. You can turn off your screen and listen, turn on when you want to watch the video. For YouTube users, that is a premium feature. This feature is available to all Spotify users
- Is the spotify app a place to go for video?
MrBeast partners with East Carolina University to train skilled workers for the creator economy
Source: https://www.tubefilter.com/2022/11/16/mrbeast-east-carolina-university-program-content-creator-staff/
- I love me a Mr Beast story!
- Smart move for ECU